What does 'Luxury' mean to you?
Luxury means different things to different people. We get that.
For some, it’s all about the finishing touches: the marble bathrooms, fluffy towels and design-led flourishes. Others measure luxury in experiences: a night in the desert beneath a thousand stars; camping wild under a mosquito net on a dry river bed; watching wildlife at a waterhole mere metres from your lodge.
We asked some of Africa’s leading names in travel to tell us what luxury means to them:
“Luxury in a modern context is about having time and freedom – it’s not just the finer details of service of cuisine, it’s about delivering a complete destination experience for our guests.”
Liz Biden, Founder and Owner of The Royal Portfolio
“Luxury, for me, is in the unexpected caring by someone, waiter, guide, manager, or company. It is in the difference between being treated like a tourist or like a traveller. Luxury is in the extra choice, something new or better than what one has at home, but with that additional array of experiences that reignite your creativity, whether it is one of the unexpected great meals served from a campfire in the bush, or the use of a camera on safari. It’s when someone cares enough about you to give you something to enhance your life, that you didn’t think of."
Dereck Joubert, CEO Great Plains Conservation, Wildlife Filmmaker, National Geographic Explorer-at-Large
“The biggest luxuries in a modern world are time, silence, pristine spaces; disconnecting from technology to have quality time with friends and family. The tangible connection between healing, nature and wellness is also a luxury.”
Luke Bailes, Founder, Singita
“For me the ultimate luxury is when staff in a hotel or lodge know instinctively what I want and quietly and discreetly deliver it.”
Nicky Fitzgerald, Founder and Owner of Angama Mara
“Luxury is a quality of stillness, a place of peace”
Bronwyn Varty-Laburn, Creative Director, Londolozi
FOR MORE INSPIRATION
CONTACT US
No doubt you'll have your own idea of luxury what means to you.
Give us a call on 01904 866 033 or email: africa@knightonreeve.co.uk for us to create your unique luxury escape.